{"title":"The Protocol","description":"","products":[{"product_id":"sensitive-skin-oil-to-milk-cleanser","title":"Sensitive Skin Oil-To-Milk Cleanser","description":"\u003ch1\u003eSensitive Skin Oil-to-Milk Cleanser: A Barrier-First Cleanse\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eElevate your daily ritual with a cleanser that does more than just wash. Our Oil-to-Milk Cleanser is a Swedish bio-science formula designed to melt away SPF, makeup, and daily pollutants while helping to nourish your skin's moisture barrier.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eExperience the transformation: a luxurious oil that, upon contact with water, turns into a silky milk. It leaves your face feeling remarkably soft, hydrated, and balanced — never tight or stripped.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eThe Bio-Science Difference:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eOil-to-Milk Technology:\u003c\/b\u003e Effortlessly dissolves oil-based impurities and environmental grime without the need for harsh rubbing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBarrier-Conscious:\u003c\/b\u003e Built around sunflower oil and gentle sucrose-ester cleansers to help the skin's lipid layer stay comfortable during cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMicrobiome-Friendly:\u003c\/b\u003e A gentle, non-stripping cleanse designed to respect your skin's natural balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Perfect Prep:\u003c\/b\u003e Cleanses thoroughly so your following serums and moisturizers can absorb more effectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eKey Benefits:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eGentle but Effective:\u003c\/b\u003e High-performance cleansing designed to feel gentle, even on skin that's prone to feeling reactive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNon-Comedogenic:\u003c\/b\u003e Formulated to cleanse without clogging pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSwedish Simplicity:\u003c\/b\u003e A vegan formula that reflects the minimalist spirit of Scandinavian skincare.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eHow to Use:\u003c\/b\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eApply:\u003c\/b\u003e Massage 1–2 pumps onto \u003cb\u003edry skin\u003c\/b\u003e in circular motions to break down oils and makeup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEmulsify:\u003c\/b\u003e Add a splash of lukewarm water to transform the oil into a light, milky emulsion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRinse:\u003c\/b\u003e Rinse thoroughly and pat dry. Use morning and night as the first step of your Sirela ritual.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cb\u003eFormula at a Glance:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% Vegan \u0026amp; Cruelty-Free\u003c\/li\u003e\n\u003cli\u003eLightly fragranced with a naturally-derived scent (the label lists \u003ci\u003eparfum\u003c\/i\u003e alongside naturally occurring components such as limonene and linalyl acetate) — patch-test first if you have a known fragrance sensitivity\u003c\/li\u003e\n\u003cli\u003eDermatologically tested for sensitivity\u003c\/li\u003e\n\u003cli\u003eCertified by ECOCERT according to the COSMOS standard, a global benchmark for organic purity, sustainability, and ethical manufacturing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sirela","offers":[{"title":"Default","offer_id":51644759834951,"sku":"83606","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/5876\/1287\/files\/Sirela-Oil-to-milk-cleanser-first.webp?v=1778323792"},{"product_id":"bio-retinol-concentrate","title":"Bio-Retinol Bakuchiol Oil Serum","description":"\u003cp\u003eA plant-based alternative to retinol, built around bakuchiol — a botanical active widely studied as a gentle, plant-based substitute for retinol. It helps reduce the appearance of fine lines, refine texture, and even out skin tone while staying mild to skin. Working with your skin's own renewal cycle rather than against it, it leaves skin looking smoother and firmer without the irritation, dryness, or sun-sensitivity often associated with traditional retinoids.\u003c\/p\u003e\n\u003cp\u003eBakuchiol is carried in a nourishing blend of plant oils — rosehip, jojoba, evening primrose, and berry seed oils — that absorbs quickly and helps support the skin barrier. 99% natural origin, vegan, and cruelty-free, it suits all skin types, including sensitive and mature skin. Apply a few drops to clean skin each evening, as the final step of your routine.\u003c\/p\u003e\n\u003cp\u003eCertified by ECOCERT to the COSMOS standard — the highest global benchmark for organic purity, sustainability, and ethical manufacturing.\u003c\/p\u003e","brand":"Sirela","offers":[{"title":"Default","offer_id":51678702010695,"sku":"84976","price":67.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/5876\/1287\/files\/Sirela-Bio-Retinol-Concentrate-1_-Bakuchiol.webp?v=1778232773"},{"product_id":"firming-peptide-serum","title":"Firming Peptide Face Serum for Mature Skin","description":"\u003cp data-path-to-node=\"8,0\"\u003e\u003cb data-path-to-node=\"8,0\" data-index-in-node=\"0\"\u003eThe Peptide Solution for Lasting Lift.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"8,1\"\u003eElevate your skincare routine with the \u003cb data-path-to-node=\"8,1\" data-index-in-node=\"39\"\u003ebest peptide serum\u003c\/b\u003e designed to visibly plump, tighten, and restore skin elasticity. If you are searching for an effective \u003cb data-path-to-node=\"8,1\" data-index-in-node=\"161\"\u003eanti-aging serum for sensitive skin\u003c\/b\u003e, this advanced formula delivers powerful results without causing irritation or disrupting your delicate skin barrier.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8,2\"\u003eOur \u003cb data-path-to-node=\"8,2\" data-index-in-node=\"4\"\u003efirming peptide serum\u003c\/b\u003e harnesses high-performance Hexapeptide-11, collagen-supporting amino acids, and a deeply hydrating \u003cb data-path-to-node=\"8,2\" data-index-in-node=\"125\"\u003ehyaluronic acid and peptide serum\u003c\/b\u003e complex to target fine lines and wrinkles. Built on a premium base of organic Aloe Vera juice and antioxidant-rich Nordic berry oils, this lightweight formula functions as a protective \u003cb data-path-to-node=\"8,2\" data-index-in-node=\"344\"\u003eskin barrier repair serum\u003c\/b\u003e that melts instantly into the skin.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8,3\"\u003eTo complement its targeted anti-aging benefits, it features a luxurious sensorial experience, delicately scented with a fantasy aroma of soft florals and sweet amber notes. 100% vegan, cruelty-free, and certified by ECOCERT, it is the ultimate \u003cb data-path-to-node=\"8,3\" data-index-in-node=\"244\"\u003eorganic firming serum\u003c\/b\u003e for normal, dry, and mature skin types looking for a lasting lift.\u003c\/p\u003e","brand":"Sirela","offers":[{"title":"Default","offer_id":51678726259015,"sku":"84980","price":89.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/5876\/1287\/files\/Sirela-Firming-Peptide-Productphoto_451dc17a-15ff-4f19-b0be-04f8ac33ce0c.webp?v=1778260719"},{"product_id":"retinol-alternative-moisturiser","title":"Firming Renewal Cream","description":"\u003ch1 data-path-to-node=\"6\"\u003eRetinol Alternative Moisturiser: The Gentle Power of Swedish Bio-Science\u003c\/h1\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eAchieve smoother, firmer skin without the \"retinol purge.\" Our Retinol Alternative Moisturiser is a high-performance formula designed to deliver professional anti-aging results while maintaining a healthy, resilient skin barrier.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003eAt the heart of this cream is \u003cb data-path-to-node=\"8\" data-index-in-node=\"30\"\u003eBidens Pilosa\u003c\/b\u003e, a potent botanical extract that mimics the cell-renewing effects of traditional Vitamin A. It provides the visible smoothing and firming benefits you want, without the redness, dryness, or sun sensitivity typically associated with synthetic retinol.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"9\"\u003e\u003cb data-path-to-node=\"9\" data-index-in-node=\"0\"\u003eWhy It’s a Game-Changer:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eThe Bidens Pilosa Effect:\u003c\/b\u003e A true \u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"33\"\u003eBio-Retinol\u003c\/b\u003e that supports natural collagen synthesis and improves skin texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eSwedish Bio-Science:\u003c\/b\u003e Formulated in Sweden to withstand environmental stressors while providing deep, long-lasting hydration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eZero Irritation:\u003c\/b\u003e Safe for sensitive skin and suitable for both \u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"63\"\u003emorning and evening use\u003c\/b\u003e—no \"titration\" or \"sandwiching\" required.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eLongevity Driven:\u003c\/b\u003e Works to strengthen the skin’s moisture barrier while targeting fine lines and loss of elasticity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"11\"\u003e\u003cb data-path-to-node=\"11\" data-index-in-node=\"0\"\u003eKey Benefits:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"12\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,0,0\"\u003e\u003cb data-path-to-node=\"12,0,0\" data-index-in-node=\"0\"\u003eSmooths \u0026amp; Refines:\u003c\/b\u003e Visibly reduces the appearance of fine lines and uneven skin texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,1,0\"\u003e\u003cb data-path-to-node=\"12,1,0\" data-index-in-node=\"0\"\u003eFirms \u0026amp; Plumps:\u003c\/b\u003e Enhances skin density for a more youthful, \"bouncy\" complexion.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,2,0\"\u003e\u003cb data-path-to-node=\"12,2,0\" data-index-in-node=\"0\"\u003eBrightens:\u003c\/b\u003e Helps fade the look of dark spots and hyperpigmentation for a radiant glow.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"13\"\u003e\u003cb data-path-to-node=\"13\" data-index-in-node=\"0\"\u003eHow to Use:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"14\"\u003eMassage 1–2 pumps onto clean, dry skin after your serum. Because our formula is plant-based and stable, it can be used in your \u003cb data-path-to-node=\"14\" data-index-in-node=\"127\"\u003eAM and PM routine\u003c\/b\u003e. Always follow with SPF during the day.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"15\"\u003e\u003cb data-path-to-node=\"15\" data-index-in-node=\"0\"\u003eClean Formula Commitment:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"16\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"16,0,0\"\u003e100% Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"16,1,0\"\u003eFragrance-Free \u0026amp; Non-Comedogenic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"16,2,0\"\u003ePowered by Swedish Bio-Science\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eCertified by ECOCERT according to the COSMOS standard, ensuring the highest global benchmark for organic purity, sustainability, and ethical manufacturing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sirela","offers":[{"title":"Default","offer_id":53423651881287,"sku":"172129","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/5876\/1287\/files\/Sirela-Firming-Renewal_Cream_1.webp?v=1778232693"},{"product_id":"sun-protection-spf50-stick-no-tint","title":"Mineral SPF 50 Stick","description":"\u003ch2\u003eMineral SPF 50 Stick — Effortless Sun Protection for Every Day\u003c\/h2\u003e\n\u003cp\u003eSlip it in your bag, swipe it on, and go. The Sirela Mineral SPF 50 Stick delivers broad-spectrum UVA\/UVB protection in a convenient glide-on stick that's easy to reapply through the day.\u003c\/p\u003e\n\u003cp\u003eIt uses a \u003cstrong\u003emineral UV filter (Zinc Oxide)\u003c\/strong\u003e rather than chemical filters like oxybenzone or avobenzone, and is enriched with nourishing Jojoba Oil, Sea Buckthorn, and Cocoa Butter to help keep skin feeling soft and comfortable in the sun.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF 50 Broad-Spectrum Protection\u003c\/strong\u003e — Helps shield against both UVA (ageing) and UVB (burning) rays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMineral UV Filter\u003c\/strong\u003e — Uses Zinc Oxide; no oxybenzone or avobenzone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTinted, Blendable Finish\u003c\/strong\u003e — Iron oxides help it blend without a heavy white cast across a range of skin tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin-Nourishing Oils\u003c\/strong\u003e — Jojoba Oil, Sea Buckthorn, and Cocoa Butter for a comfortable feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn-the-Go Format\u003c\/strong\u003e — Compact stick for easy reapplication at the beach, gym, or office.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply generously to the face and exposed areas 15 minutes before sun exposure. Reapply at least every 2 hours, and after swimming or sweating. For daily use, apply as the last step of your skincare routine, after moisturiser.\u003c\/p\u003e\n\u003ch3\u003eFormula at a Glance\u003c\/h3\u003e\n\u003cp\u003eVegan · Mineral (non-chemical) UV filter · Free from oxybenzone and avobenzone · Certified by ECOCERT according to the COSMOS standard.\u003c\/p\u003e\n\u003cp\u003eLightly fragranced: the label lists \u003cem\u003eparfum\u003c\/em\u003e alongside naturally occurring fragrance components such as geraniol, linalyl acetate, and anethole — patch-test first if you have a known fragrance sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e⚠ No sunscreen provides 100% protection. Avoid prolonged sun exposure, reapply regularly, and complement with protective clothing and shade.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sirela","offers":[{"title":"Default","offer_id":53839628304711,"sku":"192057","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/5876\/1287\/files\/Sirela-SPF50-Stick-Lifestyle.webp?v=1778346157"}],"url":"https:\/\/www.sirela.se\/collections\/the-protocol.oembed","provider":"SIRELA Skincare","version":"1.0","type":"link"}